Episode 215 Mastering 'relationship marketing' in your travel business

Mar 11

About the Guests:

Lisa Taub is the owner of True Direction Travel, having transitioned to travel from a career in consumer and market research. Her unique approach emphasizes relationship marketing, leveraging deep conversations to create personalized travel experiences. Lisa is known for turning consultation calls into opportunities to forge genuine connections with clients.

Summary:

In this episode of Masters in Travel, Lisa Taub joins Brianna to explore the intricacies of building meaningful relationships with travel clients by understanding clients' deeper motivations and needs and communicating effectively. They talk about how consultation calls can be transformed into powerful relationship-building tools, sharing strategies on how to conduct them in a way that ensures clients feel seen and heard. With a background in consumer and market research, Lisa brings an expertise to the discussion that any travel advisor can learn from!

This episode is brought to you by Lucia – find vetted freelancers to support your travel business. Learn more at letslucia.com.

Key Takeaways:

Practical tips for engaging clients from day 1
The power of “relationship marketing” for any travel advisor working with clients
How to conduct consult/discovery calls in a way that emphasizes relationship marketing