Episode 211 Defining Your Travel Brand: How to stand out in a saturated market
"If your branding is trying to appeal to everyone, it's going to resonate with no one."
About the host:
Whitney and Brianna are the co-leaders of Masters in Travel and currently operating travel advisors. Whitney is the founder of Undiscovered Sunsets and another business that supports travel advisors, The Hive. Brianna is founder of Milk and Honey Travels.
Summary:
Join Brianna this week for another solo episode where she breaks down her favorite topic for travel advisors – branding! She elaborates with examples how to incorporate your mission/vision/values into your brand. Plus, she illustrates how to pinpoint a unique selling proposition (USP) and the foundational elements that shape and differentiate travel brands. With practical advice on visual and verbal branding and the importance of consistency, the episode empowers travel entrepreneurs to craft recognizable and memorable brands that attract ideal clients and foster business growth.
Key Takeaways:
How to craft a clear and compelling brand identity that starts with defining your mission, vision, and values
Developing your Unique Selling Proposition so that it differentiates you from other travel advisors
Consistently implementing your branding through your verbal and visual presence wherever clients interact with you
Related Episodes:
🎧 Ep 174 Client Experience Series: Brand Experience is Client Experience
🎧 Episode 203 Building an Iconic Brand: Strategy, Marketing, and Long-Term Success for Travel Advisors
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