Episode 209 Shop Talk: Hot takes for travel advisors in 2025 (plus, branding + marketing strategies!)

Jan 28

Summary:

In our first Shop Talk of 2025, we (Whitney & Brianna) bring back the tradition of opening up about what's going on in our travel businesses. There's some strategizing, some win-sharing, and a little venting, too. We delve into ongoing branding and marketing strategies that are working and that aren't, like Brianna's experience with a new marketing hire and Whitney's evaluation of her brand authenticity. Plus, we share personal anecdotes and hot takes about popular travel destinations!

Key Takeaways:

Lessons learned and strategies for developing an authentic, unique brand
Creating marketing content that is non-generic and truly expresses your brand
Hot takes about popular travel destinations and how to talk about them with clients