Episode 205 Shop Talk: Looking back on 2024 and strategic planning for the future
Summary:
That's a wrap to 2024! In this special Shop Talk, Brianna and Whitney reflect on 2024 and look ahead at what the next year holds for their travel businesses, from ROI metrics to track with marketing to utilizing Google profile reviews for local business. Tune in to hear their strategies for adjusting target client demographics and fine-tuning business strategies from branding approach, marketing campaigns, and financial management.
Key Takeaways:
Strategies for reaching local clientele with Google reviews
Using slow periods to monitor key quarterly statistics, especially around marketing, for increased inquiries & conversions
Tips for achieving gradual, lasting revenue growth
Related Episodes:
🎧 Episode 203 Building an Iconic Brand: Strategy, Marketing, and Long-Term Success for Travel Advisors
🎧 Ep 202 Shop Talk: Tracking investment KPIs, AI for content creation, and FAM reflections
🎧 Episode 201 How to nail your content and cadence to resonate with your readers
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