Episode 201 How to nail your content and cadence to resonate with your readers

Marketing

Nov 26

"Storytelling content is 22 times more memorable than facts; it’s about creating that emotional connection which drives purchasing decisions." – Kaytee Fisher

About the Guest:

Kaytee Fisher is a travel advisor and marketing expert, specializing in crafting effective email marketing strategies for other travel advisors. She founded Moxie & Fourth to support other advisors in their email marketing efforts, eqipping travel professionals with the tools and insights needed to leverage direct communication for greater engagement and business growth.

Summary:

A travel industry favorite, Kaytee Fisher of Moxie and Forth, joins Whitney to share her marketing insights, having worked with many travel advisors to help move the marketing needle. In this convo, hear her take on why personalized experiences are valued over cost-saving measures, the significance of niching down, and how consistent, authentic content can build deep connections and trust with consumers. Plus, Kaytee shares insights on balancing promotional content with storytelling, the effectiveness of personal branding, and practical tips for creating engaging newsletters.

Key Takeaways:

The effectiveness of storytelling in marketing through personal stories and branding vs. supplier-provided content
Ideal ratios of value-based content vs. promotional content
Interactive ways to make your marketing content a conversation