Episode 200 The Power of Storytelling in Social Media

Marketing

Nov 19

About the Guests:

Valerie is a French-born, England-based world wanderluster and responsible travel advocate with a passion for food, storytelling and meeting from all walks of life. She has over 13 years experience in storytelling through branding and marketing, and founded Cerita to help business owners make impacts in their fields through storytelling.

Summary:

In this milestone episode (200 episodes later...wow!), Brianna chats with Valerie Marieux, founder of social media marketing agency Cerita, to explore the vital role of storytelling in social media for travel businesses. Valerie shares her expert insights on building relationships and trust over time through authentic, personal content that truly invites your clients into a story. Learn about strategic social media planning, the significance of engagement over follower count, and practical tips for creating impactful and relatable content.

Key Takeaways:

The value of authentic content that enhances engagement and builds trust, as opposed to polished, marketing-heavy posts
Engagement metrics to pay attention to on social media (and why follower count isn’t it!)
Platform-specific strategies, from TikTok to Instagram