Episode 182 Part II: How to create content while traveling

Marketing

Jul 17

About the Guests:

Kate Sullivan, founder of Anthology Travel, is a seasoned travel advisor with a background in law and business coaching. She brings a strategic approach to travel planning, leveraging her expertise to navigate complex itineraries and negotiate the best experiences for her clients.

Julie Patterson is the founder of Wanderfully Planned, and is on a mission to show people the magic that lies just outside their front door. Having worked in the travel industry for years as a guide, lived in several countries, and traveled to over 50, she developed a deep appreciation for travel and believes that it’s so much more than a destination.

Summary:

And we're back with Part 2 of how to create content while traveling! By popular request, we invite back Kate Sullivan and Julie Patterson for this practical discussion that any travel advisor will find useful. We delve deep into marketing strategies, ROI measurements, the importance of authenticity, and balancing content creation with being present in the moment. From pre-trip planning to post-trip posts, Brianna and guests share their personal experiences and practical tips for maximizing engagement and brand visibility while staying true to their unique perspectives and client needs.

Key Takeaways:

Tips for strategic pre, during and post-trip posts for maximum ROI
What the difference is between authenticity and going viral, and which to strive for
Our strategies for experimenting with different post formats to discover what will best reach your audience