Episode 204 Why a weekly newsletter is the best way to connect with and engage clients

Dec 19

About the Guest:

Lisa Fletcher is a seasoned travel industry professional with over four decades of experience, currently serving as the Member Experience Specialist at Gifted Travel Network. With a passion for empowering travel advisors, she has developed expertise in marketing strategies, mentorship, and educational initiatives, including founding the Travel MBA program at GTN. Throughout her career, Lisa has been a prominent figure in the travel industry, presenting at key conferences and serving on advisory boards.

Summary:

Travel industry expert Lisa Fletcher has watched the industry evolve since the '80's when she first got into the business. And while it has evolved, her passion has remained the same: using email newsletters to connect with clients. Lisa offers practical tips on creating engaging content that fosters client relationships and highlights the importance of consistency. The episode explores alternative content creation methods, the role of AI, and poignant anecdotes that underscore the long-term benefits of committed marketing efforts.

Key Takeaways:

Creative, effective ways to spice up your newsletter content
Learning the ideal balance between promoting your services and building trust with clients
The role of AI in crafting newsletters