"When I look at the number of leads I get into my website and the conversion, I spend a lot of time sifting through leads that don't go anywhere. But I've thought about that as like a cost, right? Instead of going out to networking events, that's where I spend my time." - Lee

About the Guest:

Lee Friedman made an entrepreneurial pivot in 2022 from lawyer to launching a new family travel platform. A mother of two, she deeply believes travel helps both parents and kids become better humans. So, she set out to make it easier for busy parents to plan trips the whole family could get excited about and launched MangoTreeTravel.com.

Denise Kubica, the founder of Mindset Travel, is an industry rockstar – a member of the American Society of Travel Advisors and has received awards for Best Travel Agent and Best Travel Agency. She uses her experience of living abroad and working in international commerce to plan culturally relevant, diverse trips.

Summary:

How can you utilize the world's most powerful search engine to spread word about your business and attract ideal clients? Join us for this informative conversation with Lee Friedman and Denise Kubica, who both share their unconventional strategies for building their travel businesses by leveraging Google reviews, blogging, and SEO. Tune in for fresh ideas from these seasoned advisors!

Key Takeaways:

Can SEO and Google replace social media? Learn more about this other digital marketing approach
How to delegate tasks based on strengths
Tips for building a digital presence that will have a lasting impact
Metrics to track (traffic, page views, etc) to know how your presence is performing