Episode 225 On DMCs: A candid conversation with a DMC partner

May 20

About the Guests:

Hicham is the co-founder of Experience Morocco and The Travel Collection, where he’s known for redefining destination management with creativity and purpose. A Princeton graduate with a background in international affairs, he previously led geospatial marketing for Google Asia Pacific before shifting gears to follow his passion for travel. Since founding Experience Morocco in 2013, he has brought a global, forward-thinking approach to designing unforgettable journeys around the world.

Summary:

In this conversation on DMCs, Whitney flips the script and chats with Hicham Mhammedi Alaoui, co-founder of Experience Morocco and The Travel Collection, to shine a light on the DMC side of working with travel advisors. They unpack how DMCs can create unique and memorable experiences without breaking the bank, how global expansion works behind the scenes, and what travel advisors should know to build successful partnerships. Hicham shares candid advice on communication, budgets, and the ever-evolving landscape of destination management, offering invaluable insights for both new and seasoned travel entrepreneurs.

Key Takeaways:

How travel advisors can be proactive in communicating to aid the process of working with DMCs
Knowing the balance between a high price tag experience and a luxury one
How to address the “missed expectations” issue with DMCs…and how travel advisors miss the mark
Tips for building strong relationships between advisors and DMCs to streamline collaboration and lead to better, more personalized service