Episode 148: Discover why a powerful brand is your business’s secret weapon

Branding

Nov 28

About the Guest:

Cynthia Maselli is a brand strategist and website designer who launched her successful branding and business strategy company, The Brand Strategist, in 2018. Known for her meticulous approach to design and strategy, her ability to build strong client relationships is testament to her success.

Summary:

When you think about branding, do you think about logos and social media? In this Masters in Travel episode, Brianna chats with branding expert Cynthia Maselli about how branding is much more! Learn how to communicate your values through your online presence, what are website essentials, and the initial investments you need to make for strong branding. Plus, gain an understanding about how understanding your audience and clients' goals will help you achieve ultimate branding success.

Key Takeaways:

Learn how branding is much more than just a logo; it's the perception of your business in the consumer's mind.
Gain insights on how to incorporate your taste, style, and personality into your brand
Get tips about developing consistent communication and applying that as part of your brand

Related Episodes:

🎧 Episode 16 Why integrating your brand throughout the client experience is so important

🎧 Episode 26 How to best articulate the value we provide as travel advisors to current and potential clients

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Whitney Shindelar

Undiscovered Sunsets was a long time in the making, even if I myself didn’t realize it. During my time at the University of Northern Iowa, I studied abroad in New Zealand. Upon graduating, I bought a one-way ticket to France, lived with a French family and studied with classmates from Turkey, China, Russia, Germany, Italy, and everywhere in between. In 2010 I began teaching English as a foreign language. This job quickly took me to China, where English teachers were in high demand and within three years, I began working in a 5-star hotel, speaking Mandarin throughout most of my day. In total, I lived abroad for 7 years.

I consider Undiscovered Sunsets to be the perfect mélange of my personal experience traveling the world and my professional experience working in the hospitality industry.

I look forward to designing your next adventure!